““On average, women - even business owners - in the U.S. are paid 20% less than men, or around $9K less annually. Over a lifetime, this can add up to around $460K. We have a scenario where women tend to make less, spend an average of 12 fewer years in the workforce, and as a result, have lower lifetime earnings. By increasing knowledge and control on their business’ finances, women will be better able to make informed decisions. Also, women will have a better grasp of their and their business’ worth in the marketplace. Ultimately this information can help to reduce the gender pay gap.””